Western Dealership Association Sales Conference
April 14 – 16, 2025
Salt Lake City, Utah
This year’s Western Dealership Association Sales Conference is being hosted by Wheeler Machinery Co. in beautiful Salt Lake City, Utah. The conference will offer a full agenda of speakers and presentations related to this year’s theme—“Moving Mountains.” We hope to see you all there!
Register for the Conference
Accommodations
Le Méridien is a luxury hotel located in downtown Salt Lake City, only 7 miles from the SLC airport and just a few steps away from the Delta Center, City Creek Shopping Center, and the city’s nightlife.
Click here to reserve your hotel room in our block of rooms.
Le Méridien Salt Lake City Downtown
131 South 300 West Salt Lake City, Utah, USA, 84101
Conference Agenda
Monday, April 14th
- Golf
- Location: TBD
- Time: TBD
- 4:30 PM – 6:00 PM: Check-in at Le Meridien Salt Lake City Downtown
- 6:00 PM – 9:00 PM: Reception
Tuesday, April 15th
- 7:00 AM – 8:00 AM: Breakfast
- 8:00 AM – 9:00 AM: Conference Introduction
- Welcome – Danny Auer
- Safety Share – Hotel Security
- Dealership Presentation – Bryan Campbell
- 9:00 AM – 9:30 AM: GCI Update – Hans Ritter
- 9:30 AM – 10:00 AM: National & Corporate Accounts Update – Hans Ritter
- 10:00 AM – 10:15 AM: Break
- 10:15 AM – 11:15 AM: Western Region Update – Chai Simmons
- 11:15 AM – 12:00 PM: Caterpillar Finance Update – Josh Cook
- 12:00 PM – 1:00 PM: Lunch
- 1:00 PM – 2:00 PM: Caterpillar Technology – Dan Wawerski
- 2:00 PM – 2:15 PM: Break
- 2:15 PM – 3:15 PM: Competitive Intelligence – Derek Meister
- 3:15 PM – 4:15 PM: BCP Update – Jamie Kovicak
- 4:15 PM – 4:30 PM: Day Recap – Danny Auer
- 6:00 PM – 10:00 PM: Flanker Kitchen + Sporting Club
Wednesday, April 16th – Dealership Participants Only
- 8:00 AM – 9:00 AM: Breakfast
- 9:00 AM – 10:15 AM: Dealership Panel Discussion
- Topic 1: PINS
- PIN erosions
- Profitable PIN growth
- Competitive landscape
- Market demands on pricing
- Cat Asks
- Topic 2: Inventory
- Inventory forecast
- Rental fleet demands
- Carrying costs
- Cat Asks
- Topic 3: Technology
- Dealership strategy
- Sitech
- Cat Asks
- Topic 1: PINS
- 10:15 AM – 11:00 AM: Conference Finale
- Closing remarks, dealership summary, and “Cat Asks” (30 mins)
- Holt of California: Introduction to the 2026 WDA Conference (15 mins)